uncategorizedArmory Week 2011
Monday, February 28th, 2011

Salon Zürcher: Showcasing the Indie Dealer Spirit

Andrew Masullo, 4561, 2006-07. Oil on canvas, 18 x 24 inches. Courtesy of Feature, Inc.
Andrew Masullo, 4561, 2006-07. Oil on canvas, 18 x 24 inches. Courtesy of Feature, Inc.

Stealing a march on the Armory in an early attack of fair fever, Studio Zürcher launches Salon Zürcher Monday night, February 28, in a show that transforms their Bleecker Street premises into a showcase for seven downtown and Brooklyn galleries, Zürcher themselves being one of them.  In view of the size and range of fairs in the offing, this is perhaps a homeopathic dose of the overdose to come

The gallery has been chopped up into booths, handsomely fitted with what are rather sturdy looking temporary walls for a fair.  Zürcher hosts six renowned galleries from the Lower East Side and Williamsburg, some of whom were pioneers of their respective neighborhoods.  It is a way for the New York satellite of the prominent Paris gallery to acknowledge peers among what could be called the “indie” dealers of the offbeat locales.  The idea of proprietors Bernard and Gwenolee Zürcher is that harried visitors to New York for the fairs week will not have time, but will have the desire, to sample the wonders of the Lower East Side and Brooklyn.

Zürcher’s guests are Feature, Inc.; The Journal Gallery; Stephan Stoyanov Gallery; the Proposition; Parker’s Box; and Audio Visual Arts.  The show opens Monday night, 5-8, and might well qualify as first off the mark in Armory Week.

Until March 6, 33 Bleecker Street, between Lafayette Street and Bowery, New York City, 212 777 0790

Installation shot, Salon Zurcher, February 28 to March 6, 2011
click to enlarge
Studio Zürcher, 33 Bleecker Street, New York
click to enlarge